MAXIMUM: $10,000,000
The Opportunity
US commercial landscaping is a $53 billion dollar industry plagued by high labor costs and low margins. Two industry leaders have partnered with Graze to bring its autonomous mower to market.

Landcare and Mainscape have national reach and 1,400 mowers combined.

400 mowers have been pre-ordered by Landcare and Mainscape

Business Model

5 year lifespan for each mower.
  • Upfront mower cost is $30,000
    ($21,000-$25,000 after solar energy tax credits)
  • Annual Recurring Software Fee
    $12,000/year per mower.
  • $90,000
    Total Revenue Generated Per Mower
Landscapers replace mowers every 2-5 years.
This means measurable & predictable recurring revenue.

The Technology

The Mower of the Future

Graze has designed an advanced, electric, autonomous lawn mower specifically for the commercial landscaping industry to counter labor shortages and rising wages in the US.

Reducing Labor Costs Increases Margins

Direct labor costs ~45% of the total revenue generated from lawn mowing. Graze eliminates 50% or more of the labor costs and 100% of the fuel costs.

Proprietary Technology

Machine learning and computer vision will allow Graze to map job sites, plan and execute mowing paths, avoid obstacles (i.e. trees, people), and collect and apply data to further optimize for precision and efficiency.

100% Electric & Solar Powered

Graze mowers are electric with boosted run times from solar panels. Customers will save significantly on fuel and maintenance costs, and will be able to operate effectively and quietly at night.

"Lack of labor is a barrier to growth in the landscape industry. Effective autonomous mowers would allow LandCare to reallocate team resources to spend more time on other landscaping services. The anticipated results being higher margins, improved overall job quality, and higher customer satisfaction & retention.”

Our Team

Our executive team is comprised of decades of experience in both commercial landscaping and autonomous robotics.

John Vlay CEO

John has more than 35 years of experience in the landscaping industry. As CEO of Jensen Landscaping, John negotiated its sale to private equity-backed Monarch Landscape Holdings. Now, he is ready to disrupt an industry that he helped shape.

Roman FloresCTO

Roman has more than 22 years of experience in robotics, mechatronics and automation engineering. He was recruited by NASA at age 17, where he created test bed designs for the landing platforms for the Curiosity Mars Rover. He holds over 60 patents.

Lead Investor

Wavemaker Partners is the lead investor in Graze.

Wavemaker is a top-decile early-stage venture capital firm founded in 2003. It is headquartered in Los Angeles and Singapore and manages over US$335M in assets.

Some of Wavemaker's past investments and exits include:

Investment Highlights

We’re using automation to solve large problems.

  • Seed capital provided by Wave Maker, a world leading robotics start up
  • Additional support given through Wave Maker Labs, a robotics incubator providing services, rent, tech talent, all free to reduce burn
  • 35 Million in pre-orders all ready signed
  • Working prototype already driving and cutting grass