Meet Graze.
A Fully Autonomous Commercial Lawn Mower  Disrupting a $100B Market

MAXIMUM: $10,000,000
The Opportunity in Commercial Landscaping
US commercial landscaping is a $100B billion dollar industry plagued by high labor costs and low margins. Mainscape and Sundale Country Club have partnered with Graze to bring its autonomous mower to market.

Landcare and Mainscape have national reach and Over 1000 mowers combined.

Graze Unveils New Design and Capabilities

The Technology

The Mower of the Future

Graze is building electric, autonomous lawn mowers specifically for the commercial landscaping industry to counter labor shortages and rising wages in the US.

Reducing Labor Costs Increases Margins

Direct labor costs ~45% of the total revenue generated from lawn mowing. Graze eliminates 50% or more of the labor costs and 100% of the fuel costs.

Proprietary Technology

Machine learning and computer vision will allow Graze to map job sites, plan and execute mowing paths, avoid obstacles (i.e. trees, people), and collect and apply data to further optimize for precision and efficiency.

100% Electric & Solar Powered

Graze mowers are electric with boosted run times from solar panels. Customers will save significantly on fuel and maintenance costs, and will be able to operate effectively and quietly at night.

"Lack of labor is a barrier to growth in the landscape industry. Effective autonomous mowers would allow LandCare to reallocate team resources to spend more time on other landscaping services. The anticipated results being higher margins, improved overall job quality, and higher customer satisfaction & retention.”

Our Team

Our executive team is comprised of decades of experience in both commercial landscaping and autonomous robotics.

John Vlay CEO

John has more than 35 years of experience in the landscaping industry. As CEO of Jensen Landscaping, John negotiated its sale to private equity-backed Monarch Landscape Holdings. Now, he is ready to disrupt an industry that he helped shape.

Roman FloresCTO

Roman has more than 22 years of experience in robotics, mechatronics and automation engineering. He was recruited by NASA at age 17, where he created test bed designs for the landing platforms for the Curiosity Mars Rover. He holds over 60 patents.

Our Team

Our executive team is comprised of decades of experience in both commercial landscaping and autonomous robotics.

John Vlay CEO

35 Year Industry Veteran
CEO, Jensen Landscaping
Exit: sold Jensen to Monarch
EVP, Monarch

Nick DegnanCTO

  • Board Member, Miso Robotics

  • Founder / Inventor, Unlimit Solutions

  • Head of Product, Motivo Engineering

  • VP Product & Ops, Equipois

  • MBA UCLA, MS ME UC Davis

Phillip WongLead Systems Engineer

  • K5 Lead Engineer, Knightscope, Inc.

  • Equity crowdfunding experience in robotics

  • BS, Computer Engineering, UC Santa Cruz

Expert Advisors in Robotics and Turf

Sander Pruijs

  • Global Head of Rural & Retail Clients, Rabobank

  • Responsible for the rural banking (primary agriculture) businesses in the Americas, Australia, and New Zealand

  • Harvard Business School

Rob Anderson

  • Co-Founder / Mechanical Engineer, Miso Robotics

  • SpaceX / Microsoft Surface

  • 5+ years Mechanical Engineer

  • Built Caltech Electric Car Team

  • BS Caltech, Mechanical Engineering

Lead Investor

Wavemaker Partners is the lead investor in Graze.

Wavemaker is a top-decile early-stage venture capital firm founded in 2003. It is headquartered in Los Angeles and Singapore and manages over US$335M in assets.

Some of Wavemaker's past investments and exits include:

Investment Highlights

We’re using automation to solve large problems.

  • Seed capital provided by Wave Maker, a world leading robotics start up
  • Additional support given through Wave Maker Labs, a robotics incubator providing services, rent, tech talent, all free to reduce burn
  • 35 Million in pre-orders all ready signed
  • Working prototype already driving and cutting grass